Cosmetics packaging: now, cosmetics packaging more and more be taken seriously. With the economic rise of the appearance, the cosmetics brand is becoming more and more attention to appearance packaging. Even a lot of brand new products every time, muster all his strength on appearance packaging stunt. But what the consequences of this phenomenon? May be replaced by more delicate, more flattering after packaging, spent too much on the packaging cost, so it reduces the quality of spending, let cosmetics quality problems.
In today's cosmetics market is polyfoil tube widespread problem is that packaging is greater than the quality.
A good cosmetic packaging is not simply the pursuit of the beauty and uniqueness of appearance, but from the product characteristics and the needs of consumers, to create a more suited to the characteristics of the brand and the market form. Cosmetics packaging knowledge cannot not simple, today small make up take you understand understand cosmetics packaging discipline? What are those?
A, value combined with the demand
In many cosmetics brands, product packaging design, often at the cost of practicality, thereby adding value. Some product packaging to make it look more atmosphere, for example, USES the bottle design, large bottle, can be compared with mineral water bottles, use inconvenience to consumers. Once dumping Angle is too large, it will be "down", very wasteful.
Some foundation, in pursuit of physical beauty, did not custom cosmetic packing even designed pressure pump! Consumers at the time of use, must be poured out, pour out the exact usage, very difficult and inconvenient.
Therefore, cosmetics packaging design needs to be combined with a convenient. Some brand rose bud water packaging design is to follow the idea. The flower bud water looks like a big capsules, value is very high. It also adopted the press material can be evenly spread in the bottle design, not only more health, and take also is very convenient.
Second, cosmetics packaging is the development custom cosmetic packaging trend of environmental protection design
Not long ago, the editor reported some products, are led to the failure due to encapsulate gap is too big. The cosmetics industry has been a problem, is the excessive packaging. For packaging and luxuriant, many brands in the design often use large packaging gift boxes, increasing environmental pollution.
Believe that many women are very deep understanding to, a lot of run out at ordinary times of make-up bottles and cans are thrown away, but not put dresser. In this case, the recycled cosmetics packaging is very be necessary. Not only can reduce the pollution of the environment, but also can reduce waste, recycling.
There is no doubt that more and more consumers and brand will eye cream packaging tube focus on product environmental protection, green and sustainable development. "Sustainable production, environmental consciousness and moral constraints" will become the important trend of the beauty industry.
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